Wendy Talks Search

THE PLACE FOR DIGITAL MARKETING ENRICHMENT FOR FRANCHISEES

I created Wendy Talks Search an interview series featuring some of the smartest minds in SEO, local search, and digital marketing. The goal is simple: connect franchise operators and marketers with experts who can help demystify what’s happening in the world of search & digital marketing. Let's learn how to adapt to zero-click search together!

• The Scoop

• WHY
• WHERE
• Contact
• Search
• PPC
• Analytics

• thanks

• LinkedIn
• YouTube
• Bluesky
• Email

Why

The best way to become a better digital marketer is simple: never stop learning.Search is constantly evolving. Algorithms change, new technologies emerge, and AI is rapidly transforming how customers discover businesses online. To compete for local market share and stay visible in search, we have to keep pace with the platforms that shape the digital landscape.This is not a time for “set it and forget it.” Success in search requires curiosity, attention, and a willingness to learn a little more every day.My hope is that these conversations inspire franchise owners and marketers to embrace that mindset - learning from experts, experimenting with new ideas, and taking pride in what I like to call their digital billboard.

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WHERE

New conversations will be released regularly, kicking off with Garrett Sussman. In my first ever pod (please be kind), we’ll dive into the psychology of search and explore some fascinating insights from the research projects he’s currently working on.Full interviews, along with short clips and highlights, will be shared on LinkedIn and YouTube to start. I want to make it easy to catch the full conversation or grab a quick nugget of insight as we are on our learning journey together.Please click the YouTube link below for more.

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THE SCOOP

We all know… sometimes it’s easier to watch than read. I put together a quick video to walk you through what Wendy Talks Search is all about, why I started it, and what you can expect.My YouTube is now live! Feel free to click the icon and check it out. I will be posting regularly. Stay tuned!

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SEARCH

SEO/SEM is an everchanging environment. The key to mastering this for franchisees is to lean in to what you CAN do instead of focusing on your limitations. Oftentimes that can mean a greater focus on GBP, social channels, and ads.You’re working within brand guidelines, shared assets, and regional constraints, which means your strategy has to be both compliant and creative. This series is designed to help you navigate that balance - optimizing what you can control, maximizing local visibility, and building a search strategy that works for your business. Because success in franchise search isn’t about breaking the rules - it’s about making them work for you.

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PPC

Paid search can be one of the most powerful tools in your toolbox -when it’s done right. In this series, I’ll be talking with a great lineup of PPC experts to break down common misconceptions and share what actually works.The goal is simple: help you create smarter ads that show up at the right time, in front of the right people - while making the most of your budget. Because better strategy doesn’t just improve performance… it helps you spend more efficiently.

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Analytics

Data should help guide our decisions - but only if it’s the right data. In this series, we’ll dig into tools like GA4 and other analytics platforms to understand what’s actually worth tracking, how to report on it, and how to share meaningful insights with stakeholders. We’ll focus on moving beyond vanity metrics to real performance indicators. We will also talk about who should be using these tools, and how often we should be working in them to truly move the needle for online visibility. Because better data leads to better decisions - and better results.

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